Commercial Lead– Building Materials

Key Responsibilities:

Commercial & Business Strategy:

• Develop and implement commercial strategies aligned with the company’s growth objectives.
• Analyze market trends, competitors, and industry developments to identify growth opportunities.

Sales Management & Market Development:

• Manage and expand distribution channels including dealers, contractors, real estate developers, architects, and retail chains.
• Set and monitor sales targets, evaluate performance, and propose action plans for improvement.

Channel & Product Development:

• Position product lines and build suitable portfolios based on market demand.
• Collaborate with R&D and marketing teams to launch new products and offer comprehensive solutions to clients.

Commercial Operations & Pricing Optimization:

• Develop pricing policies, discount structures, and sales incentive programs.
• Monitor the effectiveness of promotional campaigns and assess profitability and market impact.

Team Leadership & Cross-functional Coordination:

• Lead and develop the commercial/sales team; provide training and performance coaching.
• Coordinate closely with production, operations, marketing, and finance departments to ensure alignment.

Key Qualifications:

• In-depth knowledge of the building materials industry and construction market in Vietnam.
• Strong skills in market analysis, commercial strategy, revenue and margin management.
• Excellent communication, negotiation
• Minimum 5–8 years of relevant experience, preferably working with distribution, dealers, contractors, developers, or within the building materials supply chain.